Creating Your First Automation Workflow
Build your first workflow in StackBloom Automations using the visual workflow builder. This guide walks you through every step from trigger to activation.
Open the Workflow Builder
The workflow builder is a drag-and-drop canvas where you visually connect triggers, conditions, and actions.
- Go to your Automations dashboard
- Click "New Workflow" in the top right
- Give your workflow a descriptive name (e.g., "New lead welcome email")
- The visual builder opens with an empty canvas
Builder Layout
Choose a Trigger
Every workflow starts with a trigger — the event that kicks off the automation. You can only have one trigger per workflow.
- From the left panel, drag a trigger onto the canvas — or click the "Add Trigger" button
- In the right panel, select your trigger type (Schedule, Webhook, Form Submission, Email, or API Call)
- Configure the trigger settings (e.g., select a form, set a schedule, paste a webhook URL)
- Click "Test Trigger" to send a sample payload and verify it works
Not sure which trigger to use? See the Automation Triggers Guide for a full breakdown of each type.
Add Conditions (Optional)
Conditions filter when your workflow runs. If you want the automation to fire for every trigger event, skip this step.
- Below the trigger step, click "Add Condition"
- Select the field to check from the trigger data
- Choose an operator (equals, contains, greater than, etc.)
- Enter the comparison value
- Add more conditions with AND or OR if needed
Example Condition
Only run for high-budget form submissions.
Add Actions
Actions are what your workflow does when the trigger fires and conditions pass. You can chain multiple actions together — they run in order from top to bottom.
- Click "Add Action" below your conditions (or trigger)
- Choose an action type from the left panel
- Configure the action in the right panel — use
{{variable}}syntax to insert data from the trigger - Add more actions as needed — drag to reorder them
Available Action Types
Test the Workflow
Before activating, run a test to make sure every step works as expected. Test mode runs the full workflow but does not execute real actions (no emails sent, no Slack messages posted).
- Click "Test Workflow" in the top toolbar
- A test payload is sent through the workflow
- Each step is highlighted green (pass) or red (fail) as the test runs
- Click on any step to see what data it received and what it would have done
- Fix any issues before proceeding
Always Test First
Skipping the test step is the most common cause of automation issues. A 2-minute test can save hours of debugging after a broken workflow runs on real data.
Activate the Workflow
Once you are satisfied with the test results, activate the workflow to make it live. From this point, the workflow will run automatically whenever the trigger fires.
- Click the "Activate" toggle in the top toolbar
- The workflow status changes from Draft to Active
- Monitor early runs in the Execution Log tab to confirm everything is working
- You can pause or deactivate the workflow at any time without losing your configuration
Workflow Tips
Use Templates
StackBloom includes pre-built workflow templates for common use cases. Start from a template to save time building from scratch.
Use Descriptive Names
Name your workflows clearly so you can identify them later. "Lead welcome email — budget > 10k" is better than "Workflow 3".
Start Simple
Build one action at a time. Get a simple workflow working first, then add complexity once you have confirmed the basics work.
Next Steps
Open Automations
Start building your first workflow in the Automations dashboard
Trigger Types
Learn about all available trigger types and how to configure them
Video Walkthrough
Watch a complete walkthrough of the workflow builder in action
Get Help
Contact support for help building your automation workflows